Scent Marketing
Scent Marketing
THE NOSE IS THE FASTEST WAY TO THE HEART
RIVER, The Fragrance Apothecary was born as a passion for soothing fragrances and the need to let your mind relax and take you to a serene surreal place. We want to be able to stir your senses.
We bring you powerful notes of wild flowers, fruits, resins and woods blended to create a rich distinctive ambience.
In today's competitive business environment, creating memorable experiences and emotional connections with consumers is critical towin consumer spending and long term brand loyalty.
THE ART OF SCENT MARKETING
It is more than just diffusing a pleasant fragrance in a space. It is the art of taking your clients brand identity, marketing messages, target audience and creating a scent that enhances these values.
A scent has the ability to influence behavior and trigger memories almost instantaneously. When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.
WHY CREATE A SCENT?
Our sense of smell is believed to affect 75% of our daily emotions. The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell.
Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion. This is why a smell as the ability to transport you to a certain time and place.
Linking back to a particular memory of feeling.
According to the SENSE OF SMELL INSTITUTE, humans are able to recognize approximately 10,000 different odors, and what's more remarkable is that we are able to recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months.
HANDCRAFTED SCENTS FOR YOUR PROPERTIES
The Use of scent has the ability to directly influence how your properties will be perceived and remembered.
Creating unique guest experiences is a key trend for luxury, boutique and lifestyle-branded hotels, restaurants, retail stores or home stay experiences.
From the moment your guest arrive, a whiff of your signature scent will unravel in the air note by note.
Your guests will be enchanted by aromatic expressions that paint a mood through emotion, encourage the senses to fall in love with your brand and will allow their own scented memoire to begin.